You should use every form of social media that will let you self-promote.
Facebook is generally pretty great for that. Just make a page for your blog and ask everyone you know to like it and share. Join relevant FB groups (those about watches, of course) and promote your work there. It???s slow and steady, but it works.
Reddit is also pretty effective (It has a subreddit for pretty much everything), just make sure that you don???t post in a sub that doesn???t allow self-promotion. If you do, you could get banned.
Instagram is good for showing off the watches you???ll be writing about. Your other pages will have pictures, yes, but IG is all about pictures. Grab people???s attention via IG, then direct them to your blog and the content within.
Twitter is... it???s there, I guess. You can have it and post, but it???s generally a waste of time in my opinion.
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